To tell you the truth, I don’t believe that even the most creative anti-smoking advertisement can make you quit smokingafter you see it. It’s just not how the things work.
When a smoker runs into another anti-smoking ad, often the reaction is – “yes maybe it is cool, but it won’t make me quit – it’s a waste of time and money”. Well of course, one single ad won’t change your mind in a second, but it does create the awareness that smoking is a BAD thing, and when a message is being repeated over an over again – it find its place somewhere deep inside your unconscious mind.
It takes time, but some day it may build up, and it will seem as though as YOU have an idea – “smoking is really a stupid thing to do, I quit!”. What may seem as your own idea, could be a huge job of those creative antismoking ads you used to see everywhere.
So, if you want to help those hooked on smoking, make this list of “Top 40+ Creative Ads Made to Stop You Smoking” VIRAL. Digg it, blog it, share it on Facebook, give thumbs up on StumbleUpon, etc.. – the more people will see it, the more people we will help.
“It’s called suicide because it’s your choice.
Give up smoking: 0 8008 700 700”
Advertising Agency: Mercury 360, Bucharest, Romania | Published: December 2008
Non Smoking Area
Advertising Agency: TBWA\Athens, Greece
Creative Director: Vangelis Vrouvas
“Secondhand smokers are on the worst side of the cigarette.”
Advertising Agency: BDDP Unlimited, Paris, France
Second hand smoke
“Second hand smoke in the home hospitalises 17,000 UK every year.”
Advertising Agency: Chi & Partners, London, UK | Creative Director: Ewan Paterson | December 2008
“Smoking isn’t just suicide. It’s murder.”
Advertising Agency: DRAFT FCB + IDB
Just looking at them makes you sick
“Cigarettes. Just looking at them makes you sick.”
Advertising Agency: JWT, Brazil
An award winning advert for ASH depicting the effect of smoking on male fertility, created by Clear Marketing Communications: Writer: Andy Fenton and Art Director: Jason Chadwick
The Roy Castle Lung Cancer Foundation. passivesmokingkills .org
Advertising Agency: CHI and Partners, UK
Quick vs Slow
P.S.: if you want to help those hooked on smoking, make this list of “Top 40+ Creative Ads Made to Stop You Smoking” VIRAL. Digg it, share it on Facebook, thumbs up on StumbleUpon, etc.. – the more people will see it, the more people we will help.